PLEO is an animatronic pet dinosaur toy manufactured by Innvo Labs, a company located in Hong Kong and Nevada.[1] The toy has the appearance and (imagined) behavior of a week-old baby Camarasaurus dinosaur. It was designed by Caleb Chung, the co-creator of the Furby, Chung’s company Ugobe first sold Pleo and was manufactured by Jetta Company Limited.[2] The species of dinosaur chosen allows for concealing the sensors and motors needed for the animation, since it has a big body shape and relatively large head. According to their website, each Pleo would “learn” from its experiences and environment through artificial intelligence and develop an individual personality.